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Old 06-21-2011, 03:35 PM
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Spiritwalker Spiritwalker is offline
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Default Report: UFC 129 rings up $40 million profit for Toronto tourism and local businesses



UFC 129: "St. Pierre vs. Shields" is all but a distant memory to Canadian fight fans, who have now set their sights on Georges St. Pierre's next challenge, a welterweight title defense against former Strikeforce strap-hanger Nick Diaz at UFC 137 this October.

But for Toronto tourism and local businesses, the UFC cash cow has left them plenty of green milk -- to the tune of about $40 million.

Take that, New York.

And that figure is a "conservative estimate" according to UFC’s Director of Canadian Operations Tom Wright, who suggests it may increase when the official economic impact report is released this August.

TheStar.com has more:


Overall, Moneris Solutions, Canada’s largest credit and debit card processor, issued a report last month showing a substantial increase in dollars spent in the city on Saturday, April 30, the day of the highly-anticipated Toronto event.

Restaurants enjoyed a 19.2 per cent jump in dollars spent compared week-over-week. Similarly, bars and pubs experienced a 15.7 per cent increase — confirming that in addition to the 55,724 fans at the Rogers Centre, many more watched the popular event outside their home.

The Moneris report also showed a sizable rise in retail spending from people who made their way to the downtown core. Apparel and sporting goods stores saw a 41.3 per cent and a 33 per cent jump in sales respectively.

And many people travelled to Toronto to experience the UFC in person, as evidenced by the 20.3 per cent rise in dollars spent at hotels, says the report.

"Toronto’s hotel occupancy rates were in the high 90s — which doesn’t usually happen in April," notes Wright.
UFC 129 featured a main event pitting welterweight champion Georges St. Pierre putting his strap -- and legacy -- on the line against top contender Jake Shields. "Rush" was forced to battle through a banged up eye but found a way to persevere and take home the unanimous decision win.

Also on the card was a featherweight title fight pitting champion Jose Aldo against unrelenting challenger Mark Hominick. "Scarface" was sluggish but dominant, defeating "The Machine" after five rounds of action.

Finally, Lyoto Machida dislodged Randy Couture's dentures with a Karate Kid front kick knockout that sent "The Natural" into retirement ... this time, for good.

But the real winners were Toronto tourism and local businesses, who are likely champing at the bit for the UFC to return.
It is because you chose to get on the mat that makes you the winner. Think about how many people are not on that mat right now. - Luis Sucuri Togno
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Old 06-21-2011, 05:40 PM
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Nice! Hope they hold a couple in Kentucky soon! Georgetown or Lexington could use that money! I now live just a little over an hour away from Lexington.
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Old 06-21-2011, 05:55 PM
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yeah, the city was definitely pumped up that weekend .. it took me forever to get a cab home that night and that was around 3am ... so i sure it was really busy when the fights gave over ... $40 million, i guess after the city officials take their cut, we should have a few bucks left ...
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Old 06-22-2011, 05:58 AM
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Are the taxes thier as bad as they are here in America?
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