FightMetric's In-Round UFC Statistics Aim to Tell the Story of a Fight

[VCURamFan]

Really interesting interview. Yes, it's 20min, but you can easily turn it on in the background as you work on something else. From MMAFighting.com:

Feb 19, 2012 - If you're like most observers during Wednesday night's UFC on FUEL TV, you probably noticed a fairly significant change to the broadcast: in-round use of statistics. As fights were taking place, graphics were flashed on the screen indicating differentials in leg kicks or punch totals.

The development is a first of its kind for mixed martial arts. According to Rami Genauer of FightMetric, the company charged with collecting that data for UFC broadcasts, the change has been a long time coming. "I thought it was inevitable and just a matter of time before [UFC] came around to it."

Genauer says the 'limited use' of the practice actually began during the UFC 143 broadcast (Ed Herman vs. Clifford Starks to be precise), but UFC on FUEL was the 'coming out party'. FightMetric isn't calling the shots about which numbers to use during broadcasts either. "That's a decision which is made by producers of the show in concert with a company that we've been partnering with on this project called IDS," Genauer notes. "They're the ones working the head set with the UFC production staff to decide which numbers based on the statistics that are coming through would be good to display on screens."

(video HERE)