Traditionally, UFC fighters have been able to cut their own sponsorship deals with companies for the rights to their fight shorts, T-shirts and caps they wear before and after bouts. These agreements, which can often land regional and local companies on fight gear, provide an additional source of revenue to supplement fighters' UFC contracts. The UFC has policed this practice, preventing some sponsorships from happening, but it has not owned the deal-flow process.
However, the days of fighters' managers cutting those deals appear to be ending.
Sad days for mid and lower level guys in the company,
they really cannot afford that.