MMAjunkie.com (www.mmajunkie.com) has learned through an industry source that the UFC is considering a new sponsorship business model, which would require any company interested in sponsoring a fighter to work directly with the UFC. The UFC would negotiate the deal for the fighter and charge the sponsoring company a promotional fee for the right to have its brand on display on fighters in the octagon.
As another option, the UFC also is considering taking a page from the music industry by establishing "360-degree contracts" with its athletes. As first reported by MMAPayout.com, these contracts would give the UFC access to a portion of all dollars generated by fighters outside of the octagon.
Anybody know if thats legal to do?