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Old 10-23-2012, 01:33 PM
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County Mike County Mike is offline
Hailey's Dad
Join Date: Jan 2012
Location: Millville, NJ
Posts: 859

Originally Posted by wavetar View Post
Here's the thing, and it's to Javi's point...ratings = advertising dollars. People who DVR do not watch commercials, therefore it doesn't count towards ratings.
That's why a lot of shows now use product placement ads. The characters drink Coke and clearly display the labels, etc. They still get advertising money for DVRd shows. At least, they do if they're smart.
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