I like Jon Jones. I like watching him fight. I like Chael. I like watching him fight. I think how Chael talks is funny.
I might complain from time to time about what fighters say but in the end, who really cares? I watch because I like the sport. Watching Jon Jones is amazing. Who cares how many fans the guy has. (I'm sure he cares and his sponsors). But in the end, if the guy is exciting to watch then who the hell cares if he doesn't back up what he says, if he says one thing and then makes a more professional and rational decision.