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Old 02-29-2012, 01:57 PM
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Morning Report: Spike TV and the Kimbo Slice Effect, Dakota Cochrane's Story

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Feb 29, 2012 - Kimbo Slice achieved web stardom in 2003. He made his MMA debut with a win over Ray Mercer in 2007. He parlayed that into the CBS spotlight, shattering ratings records with the first MMA event ever aired on American network primetime in 2008.

Somehow he wound up in the UFC, cast on season 10 of The Ultimate Fighter, again shattering rating records in 2009. Finally, he earned his Zuffa pink slip after losing to Matt Mitrione and subsequently retired from MMA in 2010.

Between those last four years, one question was asked ad nauseum by incredulous fight fans -- why? What was the appeal, and more prominently, why was it so ridiculously successful? How did someone with no working knowledge of MMA become the posterboy for MMA in the eyes of non-MMA fans?

Even now, two years later, he somehow remains relevant, like a lingering storm cloud that refuses to pass. Just look to Ariel Helwani's recent quest to discover ‘How Mainstream is MMA?' as proof.

So of course Spike TV tapped his services in their ratings crusade against Fox. And you know what else? It'll probably work. Check out all the details of the new deal, and catch up with all of yesterday's big news with the Morning Report.


5 MUST-READ STORIES
Spike uses Kimbo Slice to counter-program The Ultimate Fighter on FX. Spike TV tapped the services of the network's biggest-ever TV star in the war against Fox.

UFC on FX 2 predictions. Michael David Smith predicts the winners and losers of Friday's inaugural flyweight tournament.

UFC on FX 2: Fuel TV preliminary card dissection (part one). Dallas Winston returns with a quartet of his comprehensive visual breakdowns for UFC on FX 2's undercard, highlighting Kyle Noke vs. Andrew Craig, Mackens Semerzier vs. Daniel Pineda, Shawn Jordan vs. Oli Thompson, and Nick Penner vs. Anthony Perosh.

Dakota Cochrane discusses controversial past. The 25-year-old TUF hopeful addressed his pornographic past as he prepares to chase his UFC dream.

UFC 144 'Prelims' ratings. Saturday night's 'UFC Prelims' special on FX averaged 1.5 million viewers over the course of its two-hour broadcast.
There's a lot more media (vids, tweets, etc) at the end of the article, which can be seen in its entirety here:http://www.mmafighting.com/ufc/2012/...timate-fighter
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