Rashad grabs his crotch and twists his nipples, and he is hated. Rampage runs from the cops and smashes into a pregnant woman with his truck, and he is loved. Go figure.
Also, anybody who does not see the horrible WWF-esque hype going on with confrontations like this are just blind. It's not personal, it's business, and the UFC made those two do that.
Either way, it should be a great fight.