It'll never happen. He isn't part of this forum... he might be a "registered" user but he's hardly part of the community that makes this place what it is. He simply comes here to promote his website.
And on that note... I enjoy his site... it's well done, but the shameless spamming is unfortunate. I'm really surprised he hasn't been banned. His website is a product and no other people would ever be allowed to come here and constantly plug their product. He's probably a good guy, it would just be nice to see him at least put forth effort to join our community and not just be a "registered" user.