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-   -   The Storied Evolution of the Star Wars Logo (http://www.matt-hughes.com/forums/showthread.php?t=10466)

VCURamFan 08-19-2013 02:39 PM

The Storied Evolution of the Star Wars Logo
 
From www.VisualNews.com:
Quote:

http://cdn.visualnews.com/wp-content...-Scrapbook.jpg

When it comes to movie logos (or franchises for that matter) there are few as iconic as the now classic Star Wars trilogy… but how well do we really know the design behind that logo?

As it turns out, the famously “spacy” typography featured in the now familiar logo wasn’t finalized on all print media until a while after the first movies release, and some early versions slipped through becoming quite familiar in their own right. Now, with a big high-five to the excellent and thorough people at 10th Letter of the Alphabet, we bring you an abridged version of their extensive Anatomy of a Logo.

Above is the earliest example of the Star Wars logo by Ralph McQuarrie, produced well before filming when the crew was working on costumes. It depicts a character somewhere between Luke Skywalker and Han Solo, with the logo in a font similar to Futura Display. It was produced when George Lucas requested as a symbol to go on film cans and letters.

In the second rendition of the logo, featured below, effects artist Joe Johnston revamped the logo using the Precis font family and dropping “the” from the title. The picture features a young Mark Hamill (along with a now priceless t-shirt) at San Diego Comic Con 1976.
http://cdn.visualnews.com/wp-content...-Scrapbook.jpg

The corporate letterhead, featuring the new logo by Joe Johnston.
http://cdn.visualnews.com/wp-content...-Scrapbook.jpg

Some early poster concepts by Ralph McQuarrie, using Joe Johnston’s new logo.
http://cdn.visualnews.com/wp-content...-Star-Wars.jpg

For 1977, Dan Perri redesigned the logo with a vanishing point intended for the opening crawl of the film’s titles. Instead the logo was used on posters and advertisements. (It still shows itself occasionally today.)
http://cdn.visualnews.com/wp-content...tar-Wars-7.jpg

And now we come to the (almost) final logo design, created by newly hired Art Director Suzi Rice. She was given the directive by George Lucas to create a logo that was “very fascist.” Luckily she’d been reading a book on historical German type design just the night before, and set about designing the logo below using the most “fascist” typeface she could think of: a modified version of Helvetica Black. The now iconic S extensions so familiar on the logo were added after Lucas “remarked that it read like ‘Tar Wars,” says Rice. Then again, we can’t help reading that W upside down as “Star Mars” – an astronomers nightmare if there ever was one.
http://cdn.visualnews.com/wp-content...ar-Wars-11.jpg

A vanishing point edition of the logo designed by Suzi Rice.
http://cdn.visualnews.com/wp-content...ar-Wars-10.jpg

And now we come to the final edit, and the film version of the logo. Joe Johnston redesigned the W and widened the lettering on Suzi Rice’s logo after it was decided that her version didn’t work well in the pan shot initially planned for the opening credits.
http://cdn.visualnews.com/wp-content...-Wars-11_1.jpg

Rice’s and Johnston’s logos, side by side.
http://cdn.visualnews.com/wp-content...ar-Wars-8.jpeg

The now established logo, as it appeared on the 1997 Special Edition Posters
http://cdn.visualnews.com/wp-content...ar-Wars-12.jpg


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